One Purpose…That’s It…
Custom Media, Branded Content, Content Marketing. It goes by many names but there is one inarguable definition that should be incorporated into your strategy: The voluntary delivery of highly relevant content to a targeted audience of prospects and customers with the explicit intent of amplifying brand voice, increasing consideration, changing buying behavior, and inspiring brand evangelism.
It’s about reaching your prospects and customers when and where they consume media, and building long-term, profitable relationships with your brand.
In essence, content marketing may be considered “the New Black.” At a basic level, content has been at the core of what marketers have done for decades, if not centuries. It’s always been there and it is not going away, but the game has changed…forever.