The right content strategy puts you “front of mind” when prospects buy…
We work directly with and for you, with and for your agency of record, or both.
We have had the privilege of working with some of the brightest marketing minds in North America. In every case, a strong plan, inclusive of vision, mission, strategy, and tactical execution provides clarity, purpose, and process guidelines and specifications.
The OnCore strategy team provides consultative services for organizations committed to content marketing as a core part of their overall strategy. Those services include, but are not limited to:
- Prospect and customer target analysis and research, demographics, and firmographics;
- Concept ideation and development;
- Decision tree: objectives, channels, content voice, and style and integration plan;
- Branded or co-branded content positioning and development;
- Resource assessment;
- Product and service content development;
- Account management, scheduling, and production planning; and
- Analysis and performance improvement recommendations.
Based on the plan developed, our clients engage OnCore for execution and ongoing management or make the call to execute internally.